ASPCA
Intended audience
-Anyone who
cares about animals and their well being
-Primarily for members in the USA
and directed towards higher income families who will be capable of providing sufficient
care for animals. Advertising for their company in order to have these animals
adopted.
Ethos
The organization
appears quite reputable and appears to be focused on the well-being of the
animals, provoking the audience to pay attention to the matter at hand whether
they solely listen or watch the advertisement.
Pathos
The Imagery
presented is very depressing putting the audience into a less defense position
towards the organization, it also puts the audience into a position in some
ways motivating them towards feeling worse if they do not aid these injured and
abandoned animals.
Choice in
background music is at a slower more melodic pace, slowing the audience thought
process and drawing their attention to the message, also might conjure up more
depressed somatic markers in their thought process.
The Narrator
in the ad speaks about the tons of beaten animals provoking a more caring side
of the audience.
Logos
The statistics
presented in the ad display the grand scale in which the atrocities are occurring.
The ad also speaks about how easy it
is to aid the animals in need, this in many ways is a form of guilt tripping
pushing the audience more towards the intent of the URL link: https://www.youtube.com/watch?v=VrkESPFArdo
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