Pitch Please!

In the pitch are group tried to focus on a more tranquil side of advertising, being subtle and simplistic in our language and imagery. The major appeals we focused on were a use of a bandwagon appeal through others desiring to be apart of a larger group of more prosperous individuals enjoying a bike ride. The other appeals we used were need for prominence, escape and aesthetic sensation, through the beneficial nature of bike riding we conveyed the need for prominence. The need for escape was quite simple too using the content hustle of the world to our favor in order to create a scenario in which the target audience would have the desire to escape to a more tranquil scenery. Aesthetic sensation falls more towards the same general umbrella of displaying in the advertisement. 

Nostalgia - Having families or younger members of the community biking order to have people see themselves in the actors. - This will be very effective because whenever someone can imagine themselves using the product in a happy light they will inherently develop a desire for said product.

Association - similar to nostalgia association is focusing on associating a certain idea or emotion with the product, so in the way we are conveying nostalgia, we will be using more emotionally upbeat association such as joy, prosperity and satisfaction. This is very important due to the immense amount of convincing that is needed in order to make the audience desire the product and using it.

Experts- based upon the use of believable logos data, we will use experts in order to cove statements in the add such as the increased burningof fats, and overall more enjoyment the audience will have while and after using the product. This is key in assuring the audience of the benefits of the product.

Changes that could be made would be taking more time and rehearsing the presentation more as a group and clearly stating our points and possible clarification if needed. Also if at all possible have the whole group in more formal business attire.