Advertising and Stereotypes

Ads, or advertisements are the best way for companies to get their product to a wider audience, ensure that they are known and will be guaranteed some form of reaction towards the product or the advertisement. In many of these ads there are humorous moments or aspects typically distracting us from some form of agenda, however this distraction can start putting in more subliminal messages about certain groups in society. Whether this is intentional or not it is very prominent in advertising, such as an ad in China where a man of African dissent is portrayed as dirty and needing to be cleaned, as in being shoved into a washing machine. This fortunately was not overlooked, the advertiser caught no slack and immediately removed the ad from the air.

However, in many cases this type or stereotyping or racism in ads is overlooked and can lead to animosity or concreting of xenophobic ideologies in peoples’ minds. This has been evident in the US in many forms of fast food advertising, or the sale of other products, the ads might have a individual of African heritage consuming a food item often associated with their culture. This further enforces said stereotypes and encourages individuals to continue the perpetuation of said stereotype. Mainly due to the belief that having that ideology is acceptable.

Advertisers most likely know they are making these advertisements and continue to further push the mold occasionally having to recall or cancel certain ads. They should stop creating these ads because they have such a strong pull with the youth of our world, and should tale the moral stance to oppose these ideologies.

Pitch Please!

In the pitch are group tried to focus on a more tranquil side of advertising, being subtle and simplistic in our language and imagery. The major appeals we focused on were a use of a bandwagon appeal through others desiring to be apart of a larger group of more prosperous individuals enjoying a bike ride. The other appeals we used were need for prominence, escape and aesthetic sensation, through the beneficial nature of bike riding we conveyed the need for prominence. The need for escape was quite simple too using the content hustle of the world to our favor in order to create a scenario in which the target audience would have the desire to escape to a more tranquil scenery. Aesthetic sensation falls more towards the same general umbrella of displaying in the advertisement. 

Nostalgia - Having families or younger members of the community biking order to have people see themselves in the actors. - This will be very effective because whenever someone can imagine themselves using the product in a happy light they will inherently develop a desire for said product.

Association - similar to nostalgia association is focusing on associating a certain idea or emotion with the product, so in the way we are conveying nostalgia, we will be using more emotionally upbeat association such as joy, prosperity and satisfaction. This is very important due to the immense amount of convincing that is needed in order to make the audience desire the product and using it.

Experts- based upon the use of believable logos data, we will use experts in order to cove statements in the add such as the increased burningof fats, and overall more enjoyment the audience will have while and after using the product. This is key in assuring the audience of the benefits of the product.

Changes that could be made would be taking more time and rehearsing the presentation more as a group and clearly stating our points and possible clarification if needed. Also if at all possible have the whole group in more formal business attire.

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ASPCA

Intended audience

            -Anyone who cares about animals and their well being

-Primarily for members in the USA and directed towards higher income families who will be capable of providing sufficient care for animals. Advertising for their company in order to have these animals adopted.

Ethos

            The organization appears quite reputable and appears to be focused on the well-being of the animals, provoking the audience to pay attention to the matter at hand whether they solely listen or watch the advertisement.

Pathos

            The Imagery presented is very depressing putting the audience into a less defense position towards the organization, it also puts the audience into a position in some ways motivating them towards feeling worse if they do not aid these injured and abandoned animals.

            Choice in background music is at a slower more melodic pace, slowing the audience thought process and drawing their attention to the message, also might conjure up more depressed somatic markers in their thought process.

            The Narrator in the ad speaks about the tons of beaten animals provoking a more caring side of the audience.

Logos

            The statistics presented in the ad display the grand scale in which the atrocities are occurring.

            The ad also speaks about how easy it is to aid the animals in need, this in many ways is a form of guilt tripping pushing the audience more towards the intent of the 

URL link: https://www.youtube.com/watch?v=VrkESPFArdo